In the last century, denim became popular among western cowboys and gold diggers in the United States because of its durability and wind-proof property. Based on its functions, designers mix it with splicing, holes, worn-out designs, inkjet, print and embroidery and deconstruction to create sustainable items fit for current aesthetics.
Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.
London Fashion Week features prominent designs, euphoric colors and charming clothes. Continuing female power from last season, its new season mixes elegance with power for a female new urban style. Both the powerful style and the simple neutral office style all focus on female independence. Vibrant Orange Ochre, Pickled Pepper and Illuminating express hopes for revival and a better life.
At present, Asian culture, especially Chinese culture, has become an important force attracting worldwide attention. In 18th-century France, a style amazed the world with its gorgeous colors and complicated designs. That is named as Chinoiserie in 19th-centuary, expressing Europeans' imagination for the oriental culture. It is the Europeanized Chinese style, full of mystery, romance and adventure. In modern times, it is common to blend oriental characteristics into the works of various styles in art. Nowadays, local designers are rising, and they hope to inherit and connect oriental and western cultures. Therefore, complicated jacquard and luxurious velvet become key fabrics, opening a new chapter of future clothes.
In the future, the rational use of resources will be considered as one of aesthetic standards. Beads, a kind of decorative accessory with gorgeous colors and elegance, stand for wellness and happiness. In order to decorate various items, bead details are elevated and customized. Pearls and crystal beads made from biodegradable thermoplastic polyurethane stand out. They can contribute to retro and artistic, elegant and exquisite fashion items.
According to data, the middle class in Asia will increase from 600 million to 1.3 billion in the next half century and will become the main consumer group in middle- to high-end markets. They are young, confident, independent and promising. Therefore, leisure-luxe urban commute style will keep prevailing, especially suits. These blazers pursue not only versatile and practical designs, but also comfort and an elevated quality, becoming a trend for future urban style.
This global pandemic promotes people's attention to sustainability. Necessity is their top consideration. Denim should focus on eliminating the influence on climate, minimizing waste and maximizing the value or service life of products. Recycled fibers, low-pollution dye process and washing crafts strengthen the sustainability of core collections. Denim is reused and fused into designs. Deadstock and recycled fabrics are updated and re-created to explore the sales value of conventional practical workwear and retro styles. Imperfect fabrics lead consumers to appreciate and cherish sustainable clothes.
