The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands. Many young fashion brands in Chinese markets extract elements from big brands and create similar jacquard patterns. PINLI integrates transfer stitches, kwise and purl stitches and color contrast of black and white yarns when refers to the chain pullover knitwear of S/S 2020 Louis Vuitton. The brand focuses on the acceptability and dressing experience of consumers, combining the calmness of the East with the surging passion of the West, which is more in line with the introverted style advocated by the brand.
Men's knitwear of Burberry is the major item of the retailing market and the wholesale market. Apart from the latest styles of A/W 19, Chinese brands, Fairwhale and Jack & Jones, also refer to patterns and stitches of A/W 17 and S/S 18 of Burberry, and use bright pleasing colors and compact fine-gauge to create fashionable and individual knitwear.
Different from the highly recognizable Louis Vuitton and Gucci, the Korean brand, System Homme, has fine and simple details which are more suitable for Asians. Therefore, it is gradually accepted by Chinese knitwear markets with its fashionable items made of wool and cashmere. Spliced neat cutting and fine stitches are key reference for the market. It also integrates currently popular colors to cater to market needs.
Off-White has gradually integrated with the Chinese ready-to-wear and knitwear markets. Different from rich, colorful and strongly fine digital printing, Chinese knitwear markets advocate the simple pattern to reduce the working hours and the cost. Most of men's knitwear brands generally lack creativity, so we advocate fashionable items suitable for the brand's positioning.
Chinese menswear brands usually use the normal logo, tiger and leopard patterns. This season checks and horses are added. Styles of A/W 19 Fairwhale and TRENDIANO change colors and animal patterns, but people can easily recognize the original styles.
The pullover of A/W 19 Jack & Jones combines the head profile and UFO together to create the comfortable round collar silhouette suitable for all seasons. The wholesale markets also adopt stitch changes to create the 3D logo, bringing an obvious layered impact.
More Fashion Brands Effects
TOP 20 List
The TOP20 list is ranked by the analysis of the key brands Chinese men's knitwear markets focus on. Apart from System Homme and Louis Vuitton effects mentioned above, other fashion brands in the list also have their unique styles. But core elements lie in logo changes and color-blocking, such as Fendi and Tommy Hilfiger. Here we didn't make an analysis, but the knitwear markets can use fro reference.
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