Prints that span seasons are key for loungewear, and influenced by decorative home interiors. Consumers want durable and multifunctional clothes that can be worn throughout the seasons. Prints and colors are key. Natural dyestuff contributes to popular floral plants and natural textures, thus creating natural and sustainable items. Warm and nourishing earth tones and plant-based hues make items ideal for the whole year. Following new Bohemian trend, decorative patterns like ikat and paisley are used as versatile prints. Retro prints inspire bold stripes and geometric patterns to appeal young consumers.
Historical artistry will come back to womenswear, and Art Nouveau interiors and the homespun trend inspire decorative and romantic surface decoration. These patterns emerge in creative collaborations with homeware brands. Intense earth tones sketch foliage and flowers on dark grounds, presenting a rich effect. Delicately winding stems and leaves are best for soft bras and multi-piece underpants, while mid-scale ones work well for silky pyjamas, eye masks and matching homeware.
Spending more time at home, people show interest in gardening and cookery, which inspires related prints and patterns. Winter fruits and vegetables such as blueberries, pears, rhubarb or mushrooms scatter on the check cotton cloth, fit for young consumers.
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