Influenced by consumers' demand for delicate daily items, reviving traditional handicraft and technology development, A/W 22/23 men's business knitwear embroidery pays more attention to the pattern diversification. Refined digital embroidery, the combination of digital embroidery, beads and rhinestones, chain embroidery and coarse embroidery provide minimalist styles with decorations and delicacy. Letter logo is applied in minimization, and combined craft enriches the image.
Digital embroidery logo is mainly presented in circles. Classic patterns are deconstructed and combined with letters to compose the new asymmetric logos. Geometric elements like triangle and square are integrated into the background to provide the color-blocking effect, which enriches the visual layers.
Digital embroidery is mainly combined with rhinestones and beads in this new season. Circular logo is presented in placement to increase the dot-line-surface layers. The cool lustre of rhinestone and bead plays a contrast with gentle yarn.
With the attention to outdoor natural environment, concrete patterns are mainly presented in plants and animals. Colorless decoration in placement of knitwear this season is much more understated.
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